SPD4290 Recommendation for using social networking

We cannot say online marketing or social networking is absolutely a good tool or not, but we think we need to take its advantages and try to avoid some foreseeable bad circumstances. For personal use, we can easily communicate with different people through networking, and shorten the distance between people. However, we must try to follow some self disciplines in order not to bring out negative impact to our social life. There are researches saying people are losing much of their privacy in the internet world, strangers can easily get all of your information through your personal website, or using “human flesh searching 人肉搜索”. We believe we must make good control of our own personal information and never disclose important information to other network users, so that we can have a positive and interactive online platform for communications.

For business purpose, without doubt, it is a very effective way to promote your own goods and services to all over the world, in a relatively low cost. However, we believe it is just an extra way as a marketing tool, the most important thing for marketers to emphasize should be their product and services’ quality. This is the time of quality, even if you have a strong marketing team and build up a strong online network to establish large customer scale, if your core products and services are not good, customers will neglect you marketing efforts but unwilling to purchase your products.

To conclude, generally, social networking is a beneficial tool. There are still rooms for exploring this channel, yet we believe there are certain advantages and disadvantages of this platform. We should try to maximize the benefits it bring to us and prevent getting loss or causing damages to the others.

http://www.chinadaily.com.cn/life/2008-08/27/content_6975306.htm