SPD4290 Application of Social Networking in Hong Kong - 2

Social network also connect people in different territory at a very low cost, just the cost of setting up a website, or putting online advertising banners. Using social network allows business to expand their contact base, especially in Hong Kong, where we are full of competitions, no matter for customers, expertise and resources.

Marketers in Hong Kong can make good use of different social networking platforms, such as discussion forums, facebook to act as a customer relationship management tool. Since social network connect people from different countries, updating your company news can reach and keep in touch with contacts around the world.

A very good example of expanding company contact base is to set up account in facebook. Some hotels in Hong Kong set up the facebook account and invite people to join so that customers learn the updated news of the hotel and the hotel is having an extra channel to communicate with their customers.